THE HOMEOWNERS CONFERENCE | Saving our national treasure.


Overview

The Homeowners Conference is a national 21-city forum boasting keynote speakers such as Economic Forecaster - Harry Dent, Money Expert - Loral Langemeier and Orlando Magic Senior VP - Pat Williams. The target for each conference is to empower current and potential homeowners during this economic crisis.

Challenge

It was our great privilege to be approached by The Homeowners Conference to create a brand that could sustain a 21-city tour. The desired tone for this project was one of inspiration and empowerment. The HC brand needed to visually impact it's audience on a personal level before doing so in a massive stadium setting.

Solution

We planned and developed a brand that visually connects and sustains interest with it's audience. With a hopeful brandline that removes any confusion, The Homeowners Conference brand is self-sufficient icon for homeowners. And in the same breath, there is a 'homely' humility evident in the stylized 'H' and the 'M" that keeps the brand grounded. From the brandmark itself to apparel, website and videography, we gave The Homeowners Conference a face to be proud of.

FREEDOM KIDS | Branding with a 'family' in mind.


Overview

Freedom Kids is a children's initiative based out of Detroit, Michigan with a multi-age target demographic. From pre-school to middle school, Freedom Kids focuses on developing the child holistically from the inside out through a broad education. The Freedom Kids brand is the umbrella for 6 other sub-brands within the organization.

Challenge

Freedom Kids' previous brand held no continuity and hardly any equity as it stood before our team came on the scene. They expressed to us their desire to modernize and streamline the look across all departments. The challenge before us was creating a stand-alone brandmark that could evenly span across sub-brands as well.

Solution

After several glasses of chocolate milk and coloring outside the lines, our creative team came up with a playful, current and effective interpretation of Freedom Kids' decade-old vision. The unisex 'freedom figure' is a neutral yet identifiable look for the Freedom Kids brand.

CONNECTION CHURCH | Closing the gap between dreaming and doing.

Overview

ConnectionChurch.ME is a 1-year old church plant in the Tampa Bay area. The vision for the brand from the very inception was always in the name — connection. ConnectionChurch.ME wanted to establish a brand that appealed to the innate desire in all of us to be connected to something greater than ourselves while still pushing the initiative, "It starts with ME."

Challenge

The obvious obstacle with launching a new church in a new area for the ConnectionChurch.ME team was the lack of prior knowledge of Tampa or it's population breakdowns. We were approached to bridge this gap, research pertinent trends and create a brand that avoided the typical exterior of religion. Being that Tampa is a statistically unchurched city, we implemented a mass mail piece as the first leg and introduction into the community, an informative web site, collateral material and a unique banner campaign.

Solution

After several months of strategic planning and market research, we built the ConnectionChurch.ME brand primarily based on the results of our city-wide finds. People greatly desired to attend a relevant, family-friendly church so we implemented the every-day 'household' concept of an electrical plug which both reflected the literal name as well as the vision of the organization. The ConnectionChurch.ME brand is a creative, sustainable interpretation of their timeless mission to connect people to faith.

EVER GREEN CARE | Giving 'Go Green' an entirely new meaning.


Overview

Ever Green care is on the cutting edge of the landscaping, lawn care and property enhancement industry - pun intended. Fresh on the scene, Ever is a small company with big vision striving to make a name for themselves around the neighborhood.

Challenge

From a design perspective, lawn care is usually an ugly-duckling industry. The look and feel of most lawn care web sites or brochures are very product driven and rarely ever impressive in their presentation. Ever Green Care came to us to right this wrong. They expressed their desire, in meticulous detail, to come out of the gate swinging as a design-conscious company.

Solution

Our thought process was this: no matter the product, the presentation has the capacity to wow and inspire any demographic. So accordingly, we created a brand that holds true to the industry of lawn care itself while pushing the envelope of what's expected in a lawn care logo. Ever now sports an identity that completely undermines all of its less-than-sexy competitors as well as the practicality needed for effective business.

IPRAYFOR, INC. | Bono, eat your little 'red' heart out.


Overview

In an age of sprouting not-for-profit organizations with celebrity-driven marketing, it's becoming increasingly difficult to discern the sincere from the trendy. IPRAYFOR is more of a movement than your typical bandwagon charity. The premise behind their labor of love is to improve the quality of life for 3rd world countries through physical, social, economic, and spiritual support. They fund this goal primarily through merchandise sales.

Challenge

Witnessing the economic turmoil around them, IPRAYFOR asked us the question, "How do we inspire people to give over and above what is already asked of them?" Our answer: unequivocally great design. We are a visual people. Our eyes control our stomachs, our brains and most importantly our hearts. We knew that if the right audience was presented the right product with the right presentation, the right emotions would be illicited and generosity would follow.

Solution

We built a brand that sparks curiosity and sustains interest. As an entity with deep spiritual influence and a desire to help others, we accordingly created a brand that lent itself to be paired with other brands. From concept to creation, we painted in all different sized strokes with this project. We created the name, the brand identity, apparel concepts even the brandline: Wear the Difference. Brave Nu Digital is proud to collaborate with an organization like IPRAYFOR, Inc.